Micromax Ayurveda Air Conditioners Series Introduced Starting at Rs 22990

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Micromax Ayurveda Air Conditioners Series Introduced Starting at Rs 22990

Micromax has launched Micromax Ayurveda Air Conditioners Series in India. The new Micromax Ayurveda Air Conditioners series is designed especially for the diverse Indian weather conditions and curb the bad air quality. They are powered by the R32 eco-friendly refrigerant and have much lower ozone-depleting & global warming potential than some other refrigerants used in the market. They are also made of 100 percent copper.

According to the company, these are also India’s first Air Conditioners with a PM 2.5 filter packed by the goodness of ‘Neem’ which is also perfect for the Indian climate with its cooling solution. Micromax claims that the new line-up is said to offer anti-bacterial and anti-allergen properties through the neem filter.

The company in the next 12 months aims to capture 5 percent market share of the Indian AC market and establish itself as a serious player in the category. Micromax Ayurveda Air Conditioners Series range between Rs. 22,990 to Rs. 39,990 depending on the variant. The company says that it has also set up dedicated service centers and individuals service applications for the new product segment for better customer reach.

“Indian customer’s needs have been the topmost priority at Micromax and we have always believed in developing products based on consumer insights. With our innovative products, we are working towards becoming a leading consumer electronics brand and today’s launch is a testimony to the same. Currently, bad air quality and inflated electricity are a great concern for consumers. Keeping this in mind, we have worked towards bringing an India-specific solution to the deteriorating air quality with this new range,” said Rajesh Agarwal, Co-founder, Micromax Informatics.

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