iPhone 7 Introduces iOS 10 – The world’s most advanced mobile operating system

iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear just when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad.

Easy to Use

Tap. Swipe. Scroll.
See, you already know how to use it.

From the moment you pick up your iOS device, you’re up and running. Tap your favourite app and get straight to work — or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully.


So smooth and responsive you won’t even notice it. And that’s the point.

Because iOS is engineered specifically for iPhone and iPad, everything looks and feels incredibly fluid. iOS uses a framework called Metal to maximise graphics performance. Whether you’re surfing the web, moving from app to app or playing the most complex 3D video game, the graphics and responsiveness are amazingly smooth. No other mobile operating system is so effortless and natural.


Hardware and software designed together. For an experience that stands apart.

Something really special happens when hardware and software are made for each other. Everything just works. Incredibly well. Apps can take full advantage of hardware features such as the powerful A10 chip, advanced camera system, Touch ID sensor and 3D Touch.1 Your iPad lets you work with two apps at once. iOS even helps your battery last longer by updating apps only when your device is plugged in.


When you tap the shutter button, the iPhone camera’s image signal processor performs billions of operations — including things like face detection, autofocus and exposure control. All so you can capture unbelievably sharp pictures in a flash.

3D Touch

The latest iPhone Retina displays can distinguish between different levels of pressure, revealing more options depending on how deeply you press. So you can do more with just a touch.

Built-in Apps

Apps as elegant as they are essential.

iOS comes with a core collection of Apple-designed apps you’ll use every day, like Photos, Maps, Messages, Health and more. Each of these apps is engineered with incredible attention to detail. So, for example, when you send a message, you can express yourself in more ways than ever. Our apps also work with other apps, so you can book a table at a restaurant and a ride to get you there — without ever leaving Maps.


An OS with a remarkably high IQ.

With sophisticated features like proactive suggestions, predictive typing and everybody’s favourite personal assistant, Siri, iOS 10 makes everything you do easier, quicker and more fun.

Nobody understands you quite like Siri.

Siri learns how you talk, not the other way around. Thanks to Apple-developed machine-learning technology, you can simply speak naturally. So whether you say “Get a Mini from Olacabs” or “I’d like a ride using Olacabs”, Siri will read you loud and clear.

Siri even works with your favourite apps.

You can ask Siri to set up reminders and to schedule things on your calendar. You can even ask Siri to send a text to someone or find a photo.

iOS knows what you want before you do.

iOS is so smart it can provide helpful suggestions to make writing a message easier, get you to your destination faster and even recommend apps you’re likely to love. All while keeping your information private.

  • QuickType

    Have your current location, recent addresses, contact information and more brought up automatically. So when a friend asks “Where are you?”, you can share your location with just a tap.

  • Maps

    Maps can learn your daily routine, providing helpful suggestions for places you might like to visit. For example, upcoming meetings on your calendar are automatically presented on screen.

  • Photos

    When you search your photo collection, Photos performs billions of calculations to identify images with the specific people, places and things you’re looking for. Making it faster than ever to find your favourite memories.

  • Calendar

    iOS intelligently picks up on scheduling details in your conversations. So if you type something like “I’m free today at”, you’re presented with available times on your calendar.

  • Suggested apps

    iOS 10 can suggest apps you might like to use based on your location and the time of day. When you arrive at the gym, for example, iOS may suggest your favourite personal-training app to help you get the most out of your workout.

  • Multilingual typing

    Type in two languages at the same time without having to switch keyboards. iOS recognises any pair of the following languages: English, French, German, Italian, Portuguese and Spanish. It also supports using English and Chinese together.

Protecting Your Data

Privacy and security are at the core of everything we believe. And everything we make.

At Apple, protecting your information is something we build into our processes from the beginning. When we have an idea for a product, we find a way to make it that ensures your security and privacy. It’s a value we’re deeply committed to because your trust means everything to us.

Comprehensive privacy.

iOS is designed to put your privacy first. If an app wants your location information or personal data — like in Calendar, Contacts, Reminders or Photos — it needs your permission. And you have complete control over how apps access your HealthKit and HomeKit data. Conversations over iMessage and FaceTime are encrypted so no one but you and the person you’re talking to can see or read what’s being said while you’re communicating. And features built into Safari give you the ability to browse privately, block cookies and prevent websites from tracking you.

Advanced security.

iOS offers the most advanced security of any mobile operating system. For starters, hardware and firmware features are designed to protect against malware and viruses, while iOS features help to secure your personal information. Touch ID lets you use your fingerprint as an easy alternative to entering your passcode each time, preventing unauthorised access to your device. And we give developers tools to make the safest apps possible, including top-notch encryption, app transport security and more. The point is, security runs throughout the entire system — everything from the hardware to iOS to the App Store.


All your devices. One seamless experience.

With iCloud, iOS can automatically connect many of your Apple products, making things you do every day easier. Like sharing large files instantly between devices without having to email them. Or starting a task on your iPad and finishing it on your Mac. You can even stream video from your iPhone or iPad to your TV through Apple TV. And everything’s synced — so when you update a document or photo on your iPhone, the latest version appears on all your devices.3

Handoff lets you pick up where you left off.

Start writing an email or text message on your iPhone and finish it on your Mac. Handoff works with Mail, Safari, Pages, Numbers, Keynote, Maps, Messages, Reminders, Calendar, Contacts, Notes, Clock and Podcasts.

Send text messages from any of your devices.

Receive a text on your iPhone and reply from your Mac or iPad. You can even send messages from your iPad or Mac by selecting a phone number in apps like Safari, Contacts or Calendar.

Share files wirelessly with AirDrop.

Sharing with AirDrop is faster and more convenient than an email or text, especially since you can send larger files that are too big for many email servers.4

Universal Clipboard lets you copy here and paste there.

Copy text, images or video from an app on your iPhone. Then simply paste it into an app on your Mac or iPad.

Show it off on the big screen with AirPlay.

AirPlay lets you wirelessly stream what’s on your iOS device to your HDTV and speakers via Apple TV. Or mirror exactly what’s on your display to the big screen.


Safely store all your stuff. Automatically.

iCloud can automatically back up your photos, videos, documents, apps, contacts, calendar events and more — keeping your most important content safe, while freeing up space on your iPhone or iPad.6 Find My iPhone helps you find your device if you lose it.7And everything stored in iCloud is easily accessible from any iOS device or Mac.

iOS even works in your home and your car.


iOS makes home automation secure and easy. So you can do things like have your lights turn on when you pull into the driveway or lock the front door from your iPhone if you forgot to.


CarPlay is the simplest, safest way to use iPhone in your car. It allows you to get directions, listen to your favourite tunes, make calls and more. All in a way that lets you stay focused on the road.


We want everyone to experience the power of iOS.

iOS includes a variety of assistive features that allow people with disabilities to enjoy more of what iPhone and iPad

You’ll always get the latest updates. Free.

iOS updates are free. And they’re available to download wirelessly on your iPhone and iPad the moment they’re released. Your device even alerts you when it’s time to get the latest version. So you won’t miss out on the amazing features in new updates.

Switching to iOS from Android is easy.

The Move to iOS app makes it surprisingly simple to move all your important stuff, such as contacts, calendars and photos, to your new iPhone or iPad. And Apple Support is always standing by if you have any questions.


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