So smooth and responsive you won’t even notice it. And that’s the point.
Hardware and software designed together. For an experience that stands apart.
When you tap the shutter button, the iPhone camera’s image signal processor performs billions of operations — including things like face detection, autofocus and exposure control. All so you can capture unbelievably sharp pictures in a flash.
The latest iPhone Retina displays can distinguish between different levels of pressure, revealing more options depending on how deeply you press. So you can do more with just a touch.
Apps as elegant as they are essential.
An OS with a remarkably high IQ.
Nobody understands you quite like Siri.
Siri learns how you talk, not the other way around. Thanks to Apple-developed machine-learning technology, you can simply speak naturally. So whether you say “Get a Mini from Olacabs” or “I’d like a ride using Olacabs”, Siri will read you loud and clear.
iOS knows what you want before you do.
Protecting Your Data
Privacy and security are at the core of everything we believe. And everything we make.
At Apple, protecting your information is something we build into our processes from the beginning. When we have an idea for a product, we find a way to make it that ensures your security and privacy. It’s a value we’re deeply committed to because your trust means everything to us.
iOS is designed to put your privacy first. If an app wants your location information or personal data — like in Calendar, Contacts, Reminders or Photos — it needs your permission. And you have complete control over how apps access your HealthKit and HomeKit data. Conversations over iMessage and FaceTime are encrypted so no one but you and the person you’re talking to can see or read what’s being said while you’re communicating. And features built into Safari give you the ability to browse privately, block cookies and prevent websites from tracking you.
iOS offers the most advanced security of any mobile operating system. For starters, hardware and firmware features are designed to protect against malware and viruses, while iOS features help to secure your personal information. Touch ID lets you use your fingerprint as an easy alternative to entering your passcode each time, preventing unauthorised access to your device. And we give developers tools to make the safest apps possible, including top-notch encryption, app transport security and more. The point is, security runs throughout the entire system — everything from the hardware to iOS to the App Store.
All your devices. One seamless experience.
Sharing with AirDrop is faster and more convenient than an email or text, especially since you can send larger files that are too big for many email servers.4
Copy text, images or video from an app on your iPhone. Then simply paste it into an app on your Mac or iPad.
Safely store all your stuff. Automatically.
iCloud can automatically back up your photos, videos, documents, apps, contacts, calendar events and more — keeping your most important content safe, while freeing up space on your iPhone or iPad.6 Find My iPhone helps you find your device if you lose it.7And everything stored in iCloud is easily accessible from any iOS device or Mac.
iOS even works in your home and your car.
iOS makes home automation secure and easy. So you can do things like have your lights turn on when you pull into the driveway or lock the front door from your iPhone if you forgot to.
CarPlay is the simplest, safest way to use iPhone in your car. It allows you to get directions, listen to your favourite tunes, make calls and more. All in a way that lets you stay focused on the road.
We want everyone to experience the power of iOS.
iOS includes a variety of assistive features that allow people with disabilities to enjoy more of what iPhone and iPad
You’ll always get the latest updates. Free.
Switching to iOS from Android is easy.
The Move to iOS app makes it surprisingly simple to move all your important stuff, such as contacts, calendars and photos, to your new iPhone or iPad. And Apple Support is always standing by if you have any questions.