Asus Zenfone Gets Price Cut on Seven Smartphones

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Asus Zenfone Gets Price Cut on Seven Smartphones

Asus has announced a permanent price cut of seven Asus Zenfone smartphones in India. The phones include Asus Zenfone 3 (ZE520KL), Zenfone 3 (ZE552KL), Zenfone 3 Max (ZC520TL), Zenfone 3 Max (ZC553KL), Zenfone Max (ZC550KL), Asus Zenfone Go 5.0 and Asus Zenfone Go 5.5.

According to the announcement from Asus India, Asus ZenFone (ZE520KL) will now be available at a price of Rs. 11,999, which was originally priced at Rs. 15,999; however the company says the mobile phone was selling for Rs. 13,999 prior to the latest price cut. ZenFone 3 (ZE552KL) will have a new price tag of Rs. 14,999, down from Rs. 16,999. ZenFone 3 Max (ZC520TL), which was earlier available at Rs. 9,999, will now be available at Rs. 8,499; ZenFone 3 Max (ZC553KL) will be sold at a new price of Rs. 9,999, down from Rs. 12,999; ZenFone Max (ZC550KL) will be available at Rs. 7,499, down from the previously discounted price of Rs. 7,999.

ZenFone Go 5.0 will be priced at Rs. 6,499, down from the original price of Rs. 7,999, while ZenFone Go 5.5 will bear a new price tag of Rs. 6,999, down from the launch price of Rs. 8,499.

Peter Chang, Region Head – South Asia & Country Manager for Asus India said, “India is one of the biggest markets for us and we are committed to accelerating our rapid growth. Innovatively crafted ZenFones have been successful in attracting our discerning Indian customers, and we are confident of the future as well. In this New Year, we will focus on two pillars of our strategy – ‘the first pillar’ is providing best technology that will work in India and the ‘second pillar’ is attractive pricing. We plan to have aggressive pricing to make ZenFones the most preferred phone choice for the Indian Consumer.”