Airtel Partnered with ALTBalaji to Provide Digital Content
Airtel has joined hands with Balaji Telefilms owned ALTBalaji to bring digital content to Airtel TV App users. In this partnership, ALTBalaji is offering the entire range of original shows and movies on Airtel TV App for free. With this ALTBalaji is extending its content distribution to Airtel TV App’s fast-growing user base. Airtel has already content partnerships with Eros Now, Hooq and Sony LIV.
On the other hand, Airtel TV has further strengthened its content catalog, which according to the company is one amongst the largest in India. At present, Airtel subscribers can choose from over 350 Live TV channels and more than 10,000 movies and shows on Airtel TV App. All content on Airtel TV App is completely free for Airtel Postpaid and Prepaid users until June 2018.
“We are thrilled to partner ALTBalaji and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users. As Airtel TV continues to rapidly expand its user base, we remain focused on offering our users easy access to the differentiated line up of entertainment content on the go,” said Sameer Batra, CEO, Wynk.
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